Visual Doing: A Business Practice

Transform your complex ideas into powerful, actionable visual narratives with Visual Doing: A Business Practice, a highly engaging and practical corporate guidebook written by pioneering visual practitioner Willemien Brand. Published by BIS Publishers as the direct, advanced follow-up to her bestselling book Visual Thinking, this volume shifts the focus from basic sketching to applying visual tools dynamically within professional ecosystems. Brand demonstrates how drawing can be used as a primary cross-disciplinary tool to foster collaboration, clarify complex brand strategies, lead interactive workshops, and map out customer journeys. Through structured, step-by-step exercises, the book teaches corporate leaders, educators, and teams how to confidently draw stick figures, symbols, and structural frameworks that spark engagement and drive innovation. This volume serves as an exceptional reference tool for business management, graphic design, communications curricula, professional development seminars, and stands as a highly valuable asset for any library's business and creative thinking collection.